Loukia Zigoumis: Shop Mummy


Baby Gap Introduces Limited-Edition Peter Rabbit Collection

A timeless character adored for generations comes to life at a store near you

My heart is full and my life is complete with my two children. I know I will not be having any more babies, even though I love them so much. However, every time I walk into babyGap, I'm not going to lie...my heart does a little flutter as I remember all the beautiful, lovely, baby clothes I used to buy for my boys. Of course, I still shop at Gap Kids for my boys, but nothing is as cute as the clothes they make for infants. And the girls section? Most adorable clothes I've ever seen!

As if that's not enough to kick your baby fever into high gear, how about this piece of news? babyGap just introduced a limited-edition collection inspired by Beatrix Potter's Peter Rabbit. Do you remember reading the children's books? The Tale of Peter Rabbit was a favourite book of mine when I was a child.  

"Drawing from Potter's mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months."

The collection includes assorted soft knit graphic bodysuits, bright coloured denim, and whimsical one-pieces and patterned dresses that is sure to give anyone baby fever all over again. Luckily for me, I have a baby nephew and a two-year old niece to shop for. The collection (clothing and accessories) ranges in price from $9.95 to $59.00.

“We think babyGap customers will love the playful designs—from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe," says Lexi Tawes, Vice President of Merchandising for Gap North America.  

To help celebrate the collection, Gap is hosting  special reading series for children and parents next week at select babGap stores in the United States. Gap has also partnered with Milk+Bookies, a non-profit organization that encourages children to donate books to children in need, to host in-store book drives where shoppers can donate their literary favourites for others to learn and enjoy. All books collected through the book drives will be donated to the Boys and Girls Clubs.

I think the new limited-edition collection is simply adorable, and I think these pieces would make great gifts for your children, or for the children you love to shop for.

Happy Shopping and Happy Reading!