Gap felt the almighty backlash of its more than 434,000 Twitter followers after posting an image of a model sporting its plaid utility dress under the header "Dress up your days in pastel plaid. #since1969."
According to an article in CBC, what started with concerned tweets about the model's health and wellbeing soon turned to snipes in which she was compared to a "skeletor ghost," a concentration camp victim, a cadaver, and a zombie, respectively, and urged to "eat a cheeseburger."
Fashion retailers have long valued an increasingly thin frame, but it seems the public has had enough. The conversation swiftly turned from offensive to defensive, with many tweeting in support of the model.
Not all thin women suffer from disordered eating, true, yet is there such a thing as a too-thin model?
"Dear @Gap: Using even naturally ultrathin models in ads is socially irresponsible & contributes to triggering deadly #EatingDisorders." ~ BITE Therapy @BITETherapy
What do you think of the ad and the ensuing backlash—irresponsible marketing by Gap or body-shaming, pure and simple?
This celebrity caused a media uproar when she donned her daughter's clothes.