Are your bells jingling yet? Some say Kmart has made the naughty list with a cheeky holiday ad promoting its range of Joe Boxer shorts.
The retailer has met with some criticism on its Facebook page for the "Show Your Joe" commercial, which some viewers have deemed too racy for prime time:
"The Joe Boxer ad is disgusting and not fit for family consumption. K-Mart is off my list," wrote Kate McGinnis Frasier via an article Today Moms.
"Wow imagine this commercial playing while the kids are watching a Charlie Brown Christmas or Frosty the Snowman. Inappropriate for kids!!!" wrote Luann Thompson.
So much of today's advertising is saucy and sexually suggestive (while bearing no immediately obvious connection to the product being promoted). At least Kmart has produced something fresh, festive, and playful.
It begs the question: would anyone bat an eyelid at an ad featuring scantily clad women frolicking under the mistletoe? Kind of like this one, come to think of it...
Has Kmart been too bold this time, or do viewers have a touch of the bah humbugs?
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