I don't know about you but whenever I go for a run, I make sure to pop my baby into the Bugaboo before slipping into my hottest bikini.
The Amsterdam retailer has inadvertently got moms giggling over an ad in which bikini-clad supermodel Ymre Stiekema does just that with her two year-old daughter.
And so Bugaboo became the laughingstock of Facebook:
"I [run] too!! But I also need a half roll of duck (sic) tape for jiggle maintenance ;) "
"TOTALLY RELATABLE, GUYS," wrote one mom.
"I just wonder how the heck they got that picture of me?"
At upwards of $800, the Bugaboo is not the everywoman stroller; neither is the mom bod used to advertise the product.
But is that even a problem? Although the image could not be further from reality for most of us, Stiekema is a mom so it's clearly HER reality — and besides, it's promotional. Aspirational, even. Since when is advertising meant to be realistic?
So if the ad fails, it's only because Bugaboo hasn't got a handle on what real moms identify with, i.e. where is the mom jogging in the ratty yoga pants and spit-up covered T-shirt?
Following its obvious gaffe, the retailer has vowed to provide other marketing initiatives that "feature parents who love running, including our own staff at Bugaboo, providing their experiences with their children and the Bugaboo Runner."
"We believe that all parents should run free no matter where they are on their fitness journeys and what they choose to wear on their runs."
Now that would be a refreshing change, and may even be enough to shift more of the overpriced strollers.
Image Source: Facebook
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Health Canada, the United States Consumer Product Safety Commission (US CPSC) and UPPAbaby have jointly recalled the bumper bar sold with UPPAbaby VISTA and CRUZ strollers and rumble seats in the following models:
Are you having one of those days? Me, too, as a matter of fact. But I know just the thing to cheer you up: a poem with the opening line "Today was the absolute worst day ever."
The so-called "bad day" poem spreading like wildfire on social media reads like a gloomy manifesto at first glance. But it's the little surprise that awaits at the end that is guaranteed to nip you in the butt and turn that frown upside down.
Like most good things on offer online, the poem was stumbled upon in a London pub, but the poet responsible for penning it is believed to come from across the Pond - a high schooler from New York called Chanie Gorkin. "Chanie Gorkin is an 11th grader at an all girls' high school in Brooklyn, NY," says the teen's profile on poetrynation.com where the poem is published. "She enjoys writing and music."
All I can say is, Thank you, Chanie, for the perspective.