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Answers to Parents’ Three Most Asked Questions About Kids and Covid
As a pediatrician, I’ve spent the last 20 years helping parents navigate health decisions for their kids based on an analysis of risk and benefit.
Dr. Katharine Smart
The Perfect Fall Craft: Yarn-Wrapped Pumpkins
String together this simple DIY that will have fall fitting into your home's decor.
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© 2015. Erica Ehm Communications. All Rights Reserved. Reproduction in whole or in part without permission is strictly forbidden
Why We Need to Have the Conversation About Elle Darby and Her Job
Influencer Elle Darby was roasted by the owner of a hotel for her request to stay there. The conversation it sparked is important.
In The News
I'm Sick of "Beauty Is Better Than Brains" Messaging. We Need to Stop.
The fact is that you can’t be what you can’t see.
Parents Make the Best Marketers aka The Lies I've Told My Children
The number of ways I’ve tried to trick (entice?) my kids into doing something, by just slightly embellishing what said thing is, is countless.
The Marketing Campaigns Leaving Me Craving Sexist Campaigns of My Youth
I really wish it had not been assumed that I was at a stage in life where receiving black, lacy incontinence underpants as gifts would make me happy.
Cosmetic Shopping: Beware These Marketing Misleads
In cosmetics marketing, the confusion can come in what they say ISN'T in their formula.
Plan Canada: Pink LemonAID 2014
Two Very Different Ways To Market Your Kids' Fundraiser
It’s high tech vs. low tech. Which will win when it comes to getting people to your LemonAid Stand? You’ll have to try it to find out.
5 Things You're Probably Doing Wrong With Bloggers
Don't love 'em and leave 'em and the four other things marketers and brands need to stop doing when they work with bloggers.
In The News
Lady Doritos Outrage: What Happens When Freakonomics and Politics Collide
Lady Doritos is the unvarnished concept of an idea, based on market research, that went horribly, horribly wrong.
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