Influencer Elle Darby was roasted by the owner of a hotel for her request to stay there. The conversation it sparked is important.
The number of ways I’ve tried to trick (entice?) my kids into doing something, by just slightly embellishing what said thing is, is countless.
I really wish it had not been assumed that I was at a stage in life where receiving black, lacy incontinence underpants as gifts would make me happy.
In cosmetics marketing, the confusion can come in what they say ISN'T in their formula.
It’s high tech vs. low tech. Which will win when it comes to getting people to your LemonAid Stand? You’ll have to try it to find out.
Don't love 'em and leave 'em and the four other things marketers and brands need to stop doing when they work with bloggers.
by: Erica Ehm
Lady Doritos is the unvarnished concept of an idea, based on market research, that went horribly, horribly wrong.