Work
Why We Need to Have the Conversation About Elle Darby and Her Job
Influencer Elle Darby was roasted by the owner of a hotel for her request to stay there. The conversation it sparked is important.
by: Leisse Wilcox
In The News
I'm Sick of "Beauty Is Better Than Brains" Messaging. We Need to Stop.
The fact is that you can’t be what you can’t see.
by: Vanessa Vakharia
Mummy
Parents Make the Best Marketers aka The Lies I've Told My Children
The number of ways I’ve tried to trick (entice?) my kids into doing something, by just slightly embellishing what said thing is, is countless.
by: Leslie Kennedy
Shopping
The Marketing Campaigns Leaving Me Craving Sexist Campaigns of My Youth
I really wish it had not been assumed that I was at a stage in life where receiving black, lacy incontinence underpants as gifts would make me happy.
by: Chloe Girvan
Cosmetic_labels
Beauty
Cosmetic Shopping: Beware These Marketing Misleads
In cosmetics marketing, the confusion can come in what they say ISN'T in their formula.
by: Dan Thompson
Give
Plan Canada: Pink LemonAID 2014
Two Very Different Ways To Market Your Kids' Fundraiser
It’s high tech vs. low tech. Which will win when it comes to getting people to your LemonAid Stand? You’ll have to try it to find out.
Work
5 Things You're Probably Doing Wrong With Bloggers
Don't love 'em and leave 'em and the four other things marketers and brands need to stop doing when they work with bloggers.
by: Erica Ehm
In The News
Lady Doritos Outrage: What Happens When Freakonomics and Politics Collide
Lady Doritos is the unvarnished concept of an idea, based on market research, that went horribly, horribly wrong.
by: Anne Radcliffe