If you’ve ever spent more than say, five minutes with us, you’ll know that we love all things planning, organized, and structured. Heck, we make plans to make plans in our business! So, it’ll come as no surprise that we recommend even taking a thoughtful approach to networking.
Now, the true magic of networking is all of the amazing people you meet who you didn’t expect to meet. It’s invigorating when you make a great connection with someone who wasn’t even on your radar. It’s the unexpected that we seek when get out and network in our business lives. Of course the downside of networking is spending your valuable time meeting people who, while we’re sure they’re very nice, aren’t going to do much for your business.
In our coaching practice we work with all kinds of really amazing entrepreneurs with businesses of all shapes and sizes. Although we work through lots of different issues and concerns with our clients, one that comes up often is when clients are bothered that they are making money differently than they had expected.
In other words, a secondary product or service is bringing in the bucks rather than the main feature on offer.
What about the big idea that you thought would be The One? As much as you shouldn’t be wedded to it, you also don’t have to abandon it. Play with the formula. Adjust the offering, the price, and the marketing, and see what happens. At the same time, figure out how to sell more, lots more, of the thing that’s working.