Ridiculous onesies come and ridiculous onuses go. But this one may just take the proverbial biscuit.
Sold for £9.99 via UK online store Kiddicare, the baby grow has the following slogan on the front: "Help I'm being kidnapped. These are not my parents."
The tasteless onesie was (mistakenly) dubbed "a funky and fashionable body vest".
"They've lost my business. It's not appropriate," said pregnant mom of two, Hannah Kellye. "They should be more aware."
Many onesies boast silly sayings and quirky cultural references. But this baby grow is proof that sometimes retailers get it very very wrong and customers just don't see the funny side (assuming there ever is a funny side to sexism, racism and child abduction—especially when it comes hot on the tails of high-profile missing children cases like that of Ben Needham and Madelaine McCann.)
"This is absolute madness," said Lady Catherine Meyer of the UK-based charity Parents and Abducted Children Together. "It trivialises a very serious issue."
For Morrisons-owned Kiddicare, the damage may already be done. Even though the stock by Kids Rock brand body grow has now been pulled, some shoppers won't respond with loyalty
Even though Kiddicare's spokesperson responded with the usual, "No offence was intended," similar onesies are currently for sale online at Amazon.
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