Psst, you there. Got a secret? Don't we all... And what's the only thing more satisfying than uncovering a secret? Uncovering a celebrity secret. Prince Harry is the latest in a slew of British A-list royalty to offer up his confession as part of the #feelnoshame campaign.
Following in the footsteps of his late mother Lady Di, Harry is doing his bit for a AIDS charity Sentebale. Raising awareness for World AIDS day, 30-year-old Harry is fessing up to his own secret, and it's refreshing, if not terribly deep or dark.
The initiative called #feelnoshame is already gaining momentum on social media, particularly with UK celebrities. As the ambassador of the charity, Harry hopes children in the African country of Lesotho will not feel too ashamed to admit they have HIV and get the support they need.
Shame has all the right components and could be poised to be the next #IceBucketChallenge. It's got celebrities sharing tidbits you might not know about them. For a cause.
Let's hope Shame gets some traction over here. After all, people are desperate to unburden themselves, and admit to dipping fries in milkshake and buying a Hanson album. Mmmbop...
Harry, I have a secret of my own. Wanna hear it? I like to wear socks to bed. There, I said it.
Learn more about the campaign, tweet out your own secret, or donate.
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