Have you seen FCKH8's new vimeo in which little girls keep dropping F-bombs in the name of feminism? Yes, it's essentially girls swearing and dropping stats to promote equal rights. The shock campaign is nothing new for the for-profit company that sells gear with anti-hate messages and then shares some of its revenue with charities.
I get that we're a largely cynical and busy bunch of individuals. I further get that it takes something extra special to get our attention (and don't envy anyone who works in any kind of advertising capacity). But, folks, girls directed and scripted by adults to cuss and spew language that is not their own? Well, this doesn't strike me as ingenious as much as desperate and mildly offensive.
After all, this is coming from the same people who used kids from Ferguson to promote their anti-racism campaign. They want to punch you where it hurts, to be sure you really feel the impact. But surely there are better ways to achieve this than by using kids to do your dirty, click-bait work.
Want an example of feminism that is classy and effective? Look no further than Ms. Emma Watson.
Want an example of a creative way to get millions of people to donate to a previously little-known medial condition? Hello, ice bucket challenge.
You may think the message justifies the medium. Personally, I'm not convinced that using kids for shock tactics is ever justified or even truly creative.
You tell me: What do you think of the FCKH8's latest campaign?
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