Sep
25
2011

A Smart Business Plan

Getting To Know You

by: Erica Ehm

Last week I attended a workshop on How To Put Together a Business Plan. The seminar was organized  by Leigh Mitchell's Women in Biz Network. Teaching us were my friends Cora and Kathryn from Mom Central and Amy and Danielle, YMC Mom Ink bloggers.

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Sep
23
2011

Putting Yourself Out There

Being Cool With The Way the Cookie Crumbles

by: Erica Ehm

It's hard to turn your dreams into a reality; to have the stamina and determination to beat the odds and make things happen. Especially when you do it in public in front of your peers. You need guts to put yourself out there - and be cool with the way cookie crumbles along the way.

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Sep
19
2011

Inspired by the Magnum Heir

A Breath of Fresh Air

by: Erica Ehm

Last night I met a young woman who inspired me. I also had dinner with the new Magnum heir. As luck would have it, they were one and the same. Twenty-one year old Shawna Howson, a self-professed content creator for the web was impressively strategic about winning this online contest.

Last spring, to introduce the extremely rich and decadent Magnum Ice Cream bars to Canada, the confectionary company invited anyone so inclined to make a compelling video about why they should be the new Magnum heir for a chance to win the $250,000 grand prize.

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Sep
11
2011

The Perfect Black Bootie

Fashionable and Practical

by: Erica Ehm

It's no secret I'm a fan of Rockport. These boots have been my favourite ever. Not only are they stylish, but they are comfortable. Platforms always work for me because they create the illusion of heels and height, but they are easy to walk in.

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Sep
06
2011

Backstage at YMC

What happens behind closed doors

by: Erica Ehm

When YMC started almost five years ago, it was just me - an exhausted, confused mom of a two and five year old, trying to connect with other like-minded moms.

Fast forward to YMC today - a vibrant, passionate community of close to 70,000 parents who connect virtually through this site. To say I'm proud is an understatement.

But what makes me pinch myself daily is the incredible talent I've managed to pull together over the years that are responsible for creating, brainstorming, building and writing this site.

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Aug
31
2011

How To Cure the Common Cold Fast

Tips From My Facebook Friends

by: Erica Ehm
Aug
29
2011

How to Drive 2115 kms With Kids

To Orlando in an Orlando

by: Erica Ehm

Clearly I didn't read the invitation properly. "Would I like to spend a week test driving a Chevy Orlando Crossover in Orlando with my family?" Sure - kids were finished camp, I had caught up on my work, let's go to Florida!

I guess I missed the fine print which said something about driving the entire distance from Toronto to Florida in the car - without a DVD player or Navi. By the time I figured out the amount of time I would be forcing my kids to endure in the back seat of a car, I had already agreed to the trip.

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Aug
16
2011

A Rock Show Saved Me Money

My Journey to Redemption

by: Erica Ehm

I love how a couple of disparate events come together to make something useful happen - like how going to see the band Journey helped me save $502 on my Christmas vacation.

I'm in the process of planning our family holiday for the winter break. It's kind of mind blowing how expensive it is to travel at that time! But, it's the only time the kids aren't in school and my business is in slow mode. I suck it up and fork it out.

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Aug
14
2011

Easy Back to School Shopping

I Even Bought Myself Something

by: Erica Ehm

Back-to-school = stress. Forms to fill, carpools to organize, and new schedules to plan. My nemesis is shopping for school supplies, probably because my son's school list is insanely long and specific. It usually takes me three or four shops to get everything his teacher requires.

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Aug
09
2011

Asking For Help

How an Agency Like This Can Work For You

by: Erica Ehm

Spending a couple of days at BlogHer reminded me, once again, that my own daily struggle to balance family and career is a huge issue with so many other women. At the Success on our Own Terms panel, author and entrepreneur Jane Buckingham, spoke about how challenging she found it to find time to get her to do list done. She admitted, almost confessed, to hiring a nanny. She seemed embarrassed to admit to having "help".

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