In 1993 I landed my very first job as a cosmetics sales person. It didn't last long - I was head hunted by a bigger company (L'Oreal) very quickly and went on to work for the Lancome division for many years.
Regular readers know that I am an advocate of well formulated, well priced products. I think there are great products in all price ranges and at all retail channels.
Last night I was invited to view a brand new hair care category from Garnier, arriving in retail stores this month.
During the development stage of Daniel Thompson Beauty Inc. there was a round table discussion, amongst the creative and business teams, about what type of model we would use in our print campaigns. I remember sitting at the table while a dozen very intelligent and very passionate people discussed the pros and cons of various face shapes, skin tones, ethnicities and ages for our "look."
It's the most important trend for the holiday season, and it's glitter eye shadow.
This look is perfect for formal parties and is very pretty in its effect. It does take some time to apply and requires a little patience, but once it is all done it really amps up the overall look for the party season.
The number one question I am asked is how people can avoid chemicals in their cosmetics.
I always preface my response with the statement: "I think consumers should have access to well formulated, safe to use, and effective cosmetics." This is a statement I stand behind 100%. I am absolutely not a subscriber to the the "chemicals are bad" bandwagon that permeates the industry today.
I have spent 23 years in the salon/spa/cosmetics industry.
I have managed corporate spas, salons, and yes, was even a partner in a large spa chain.
I am a medical aesthetician, a make up artist, a certified instructor, and I used to hold an adjunct professorship teaching business and marketing as it relates to the industry.
I am proud to be a professional in the industry and I take my job very seriously.
For over seven years I've been writing about the over-exaggerated marketing claims made by cosmetics companies. I am, most certainly, not the the first or only writer to discuss how cosmetics companies market their products, but let me be clear - I am all for using well formulated, safe cosmetics. In fact, I am a bit of a cosmetics junkie myself.
I was introduced to Eli Dagostino through mutual work contacts in the fashion business. Part of my work is working with modeling agents and photographers and the like. When I first met Eli I was immediately impressed with the credentials of such a young person.
