Show of hands who's excited about this amazing collaboration between the Goliaths of all things kid! Lego has joined forces with Disney to create a collection of 18 new minifigures of all the classics, including Mickey, Minnie, Donald Duck, Peter Pan, Maleficent, Ariel, Aladdin, Stitch, Buzz, and Mr. Incredible.
From May 1 for $3.99 USD apiece, the minifigures will be available at stores and online. Not cheap, yet for many kids it really opens up the playing field.
As a parent, I can't stress how welcome this news is. After all, although Lego is arguably the most imaginative toy on the market, as a brand I have long been underwhelmed by its marketing.
For years, Lego was touted as the boys building toy. It was all action heroes, rescue vehicles and fighter jets.
Then, when Lego finally decided to target girls directly, what did it do? It created a supremely frilly line called Friends. The sets were oozing pinks and purples, and showed girls doing stereotypically "girly" things like riding ponies and eating ice cream and shopping at a mall.
In short, it was a big fail, in my opinion.
Needless to say I'm delighted to see a Lego product that is genuinely gender-neutral. For once, the appeal isn't markedly boy or girl, blue versus pink.
No doubt the new minis will have boys and girls playing elbow to elbow and side to side. And nostalgic parents can get stuck in there too, putting on their best Donald Duck impression. Oh boy, oh boy, oh boy...