Sometimes a few choice words scribbled in a notebook say it all. This is one of those times. A seven-year-old named Charlotte had a beef with Lego and its perpetual gender biases, and had no qualms about taking it up with the company directly.
Here is the letter (courtesy of BuzzFeed):
Dear Lego company:
My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
Proof that consumers have a voice, and it is consumers—not manufacturers—who dictate a product's ultimate popularity and saleability. Her concerns are especially warranted, given that gender-specific toys can have long-ranging effects on kids.
Fist bumps to Charlotte for finding and using her voice! Let's hope Lego, and companies like it, have their ears perked and their own notebooks handy...
Do you agree that Lego needs to wise up?