Even if you're not an Anderson Cooper (or CNN, for that matter) fan, you'll want to stay tuned to his special broadcast about bullying this week.
According to a recent press release, “The Bully Effect: An Anderson Cooper Special” documents the experiences of "a bullied child, a grieving parent, a victim of violence, and a filmmaker turned activist."
"Bullying can have devastating consequences for children, parents and educators, and I’m very proud of our continuing work to focus attention on it,” said Cooper. “Families, schools, and organizations across the country are wrestling with how best to address the often complex issues surrounding bullying, and we want to do all we can to help them in those efforts,” he added.
The special is part of a growing attempt by broadcasters to address the epidemic plaguing both the U.S. and Canada. Filmmaker Lee Hirsch became a fly on school walls in the award-winning documentary “Bully” to draw political attention to the problem which has had a destructive ripple effect.
The Bully Effect revisits characters from the Bully documentary, to see how the experience has transformed their lives. From an anti-bullying rock star and a spokesperson for LGBT youth, these kids are on a mission to take a stand against bullying.
As part of The Bully Project, Hirsch is on a mission of his own: “We had this idea that if we can get a million kids to see the film, and their educators and their parents and the community, that would create an undeniable tipping point in our country."
Fascinating and important watching. Stay tuned! Feel free to join the campaign on Twitter with the #bullyeffect hashtag.
In partnership with the Cartoon Network and Stop Bullying: Speak Up, the special will premiere on Thursday, February 28th at 10pm ET, and re-air on Sunday, March 3rd at 8pm and on Saturday, March 9th at 8pm.