When you think of racy countries in south east Asia, Thailand may come to mind. But according to an article in the Globe and Mail, sex is now more or less synonymous with Singapore, after its own government announced a "National Night" to promote procreation among its dwindling population. Maybe they should follow suit here.
Never mind waves of immigration or financial incentives, the Singapore government came up with a novel baby-making campaign to deal with declining birth rates. Currently, it's estimated that around 44 per cent of men and 31 per cent of women between the ages of 30 and 34 are single.
Typically 9 August commemorates Singapore's independence from Malaysia. This year, instead of cranking up the Barry White, Singaporeans got a breath mint commercial by Mentos spurring them to do their civic duty -- and get it on.
“Why you eating a mint, baby?” asks a woman in the opening.
“So I can kiss you on the face,” a man replies.
Ok, so the rap video is about as sexy as Stephen Harper in a feathered boa. The song's loaded with cheese (“Girl you’re so hot I wanna to turn on the A/C”) and euphemism (”Let’s make a lil’ human that looks like you and me, explorin’ your body like a night safari”).
But at least it's encouraging responsible minty-breathed copulation between “financially secure adults in stable, committed long-term relationships.”
If Canada made a similar commercial, you just know it would be sponsored by Molson and involve copious shots of bears and back country, and Harper would be nowhere in sight.
Turn-on or turn-off?
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