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Allison Barton – Allie for short – works for Empire Life as the Social Media Manager, where she tries to help simplify the seemly complex world of life insurance for everyday people. She has neither life insurance designations nor financial planning initials attached to her name, but as her husband and three kids can attest too, she loves asking questions no matter how dumb or probing, and loves connecting with people. Keeping it simple is her motto.

She’s frugal (not cheap...there is a big difference!), an organized “neat” freak who stresses over getting “everything” done in a day, and a chauffeur for the revolving door of kids. She loves antiquing with her husband and watching the sunset from their family tree fort. You can find

Allison blogging at