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Toronto-based writer and brand consultant Katherine Gougeon is always on the lookout for an irresistible angle. In addition to creating brand campaigns for such companies as IKEA and FreshTV, Katherine has reported on internet culture, workplace culture, cowboy culture, French culture, juvenile prostitution, consumer health issues, world class spas and unusual travel destinations.

Career highlights include: visiting a civilian boot camp in the California mountains; being stranded on a desert island with a piece of Gucci luggage, and attending a Toronto island wedding at which the groom was the surprised guest. Her publication credits include The Globe & Mail, The National Post, ELLE Canada, Doctor’s Review and Robb Report.