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Founded by Susan L. Misner and Laura J. McDonald, is the most fun, fresh, and thoroughly modern online financial resource for women in Canada today. Born out of the notion that too many smart women let their financial situation be ignored, swept under the rug, or dictated by others, is rebranding finance with a feminine spin to engage women of all ages to take a greater interest - and play a greater role - in those financial issues that affect their everyday lives and financial futures.