A true digital native with a BA in Economics and a Masters in Information Systems, started his digital career in 1998. VP Social Media - North America at Blast Radius.
Before joining Blast, Duri established and ran the Ogilvy Canada social media division where he managed with his team building the long-term social strategy for leading brands such as: IBM, Kraft, Unilever, Government of Ontario, and executed over 20 highly acclaimed proactive & reactive social media campaigns. One of his highly acclaimed campaigns was TASSIMO which became a case study in Scott Stratten's best-selling book: “UnMarketing”: http://amzn.to/bBThRK
In 2011, Duri planned and executed the Magnum Heir social media contest for Unilever. Which made it to second place on the mashable.com top 10 contests of 2011: http://on.mash.to/ypDUUM , the same campaign also made it as a best in class case study in Scott Stratten’s second book “The book of business awesome”: http://amzn.to/11NUjGw
Four years ago before moving with his family to Canada, Duri established and ran Mindshare Interaction, another leading WPP digital agency, this time in Dubai where he lived for 7 years.
Throughout his digital career, Duri worked closely with many leading B2C, B2B brands such as: Unilever, Kraft, Nestle, Motorola, American Express, Samsung, IBM, HSBC, Coca-Cola, Pepsi, Govt of Ontario, OLG.
Duri is a frequent speaker at key Canadian social media conferences, such as: Blissdom Canada 2010, Marketing to Women conference 2010, 4th Annual Social Marketing Conference 2011, Social Media Branding Summit 2011, She's Connected Conference 2011, Tweetstock 2012.
