Earlier this year, Reader's Digest completed their Trust Survey. They asked about various topics including most trusted Canadians, professions, and industries. On the flip side, they polled in 'most distrusted' categories and here's the list for Canada's Top 10 Most Distrusted Professionals:
1. Telemarketers
2. Car Salespeople
3. Psychics
4. Politicians
5. Bloggers
6. CEO
7. Real Estate Agents
8. Car Mechanics
9. Actors
10. Lawyers
Some of these professions I had a hunch about, but others I was really surprised with. Bloggers ranked in number 5. Ouch! With car mechanics ranking 8, that's a double ouch for me—Mummy Mechanic. Watch for me in the next political race—just kidding!
What I find common to these professions is that they are service-based. Our ability to gain someone's trust is determined by the way we're able to communicate reliability, integrity, and honesty in our daily work. I take that to heart in my work fixing cars and running a business, as well as online here at Team YMC. I write from experience in speaking with my fellow YMC bloggers that we strive to deliver content that is genuine and honest. Why? Because we want you—our readers—to trust us. Only then will we be credible bloggers, and you'll want to read and share our content.
Reading the top 10 list is quite interesting, but the bigger opportunity lies in this: if you're in one of the above named professions there is something you can do correct this trust issue. And how much more valuable will you be if you can seperate yourself from the pack based on your clients' ability to trust you?
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