An Organized Approach to Care

How Caring for a Sick Child Inspired One Mother to Start a Business

I have always been very career-driven. The day I had my twins I became the mother of three girls (I also had a 3 ½ year old daughter Chloe). While my twins| Alexandra and Maya| were preemies in the hospital we learned that Maya was born with Bicoronal Craniosynostosis . The sutures of her scull were prematurely fused together at birth. This meant lots of painful surgery to reconstruct Mayas scull at 10 months. Talk about life altering.


It was in the early days of Maya's diagnosis that we met Dr. Christopher Forrest| Maya's surgeon and head of the Craniofacial Department at Sick Kids. While trying to prepare me for the long and difficult road ahead| he suggested I should keep good notes. Being an organized Type A person| I rushed home to check on-line to see if a notebook or journal existed for parents for this purpose. Nothing came close to what I needed.

I decided to create a wonderful little book for myself with tabs and sections to record all we were about to endure. Then| a thought occurred to me - If nothing like this existed for other parents| I would create it. Surely all parents should be keeping good medical records! When my husband Andrew returned home that day I said| "Guess what honey| I'm going to write a book!"

I began researching how to get published| to market a book| etc. I got up the nerve to call other authors and publishers in a quest to find out where to start. After several rejections| I discovered it's not easy getting published!

I decided to investigate what it would take to self-publish. This meant managing all aspects of getting your book to market| often quicker and with greater profits| while you call the shots. Hmm| sounded good to me!

Get Organized!I wrote the book every spare moment I had. There was no turning back now. I was committed to making this happen. The GET ORGANIZED! Family Medical Journal was born.

I showed it to several doctors| had parents and friends trial it| and made hundreds of revisions based on their input. I hired a Graphic designer| an Illustrator| a Webmaster| negotiated with a Korean printer (wow| that wasn't easy!)| found a Distributor. I established myself as a corporation| Princess Publishing| named after my three girls. I contacted Sick Kids Foundation| which resulted in a wonderful endorsement from the hospital.

Ok| so now I had to sell this thing! What did a Corporate Human Resources-type know about marketing and selling a book? Well| I knew nothing about negotiating printing contracts or graphic design either and managed to figure that out. So off I went to pitch my book to stores. I am proud to share that since the book hit the market in February 2006| I have been fortunate to sell almost 1|000 copies across Canada and the U.S. through my website and stores.

This endeavour made me re-think what I want to do with my life. Hopefully my book becomes a bestseller and I can spend more time with my children and write more books. Until then| I'm happy knowing I can still be a great mom| with a corporate career in a large telecom company plus run a small business to help other families GET ORGANIZED!

Visit Jodie's website at http://www.getorganizedjournals.com/ or contact her at [email protected]

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