Zeba Khan: She Shopped, She Scored


Why Indigo Has Stepped Up Its Style Game

You Can now find Pillows and Purses in addition to your favourite books

by: Zeba Khan

I've always loved shopping at Indigo — I'll go there with the intention of purchasing a book — and will often end up sidetracked in the stationery and home goods sections. But recently, it feels like Indigo has stepped up its style game...and after attending their Fall 2014 Preview — I now know why!

With a movement towards themed rooms—fashion items with fashion books, tableware with cookbooks, decorations and interior design books—and new hires from J.Crew and Martha Stewart, Indigo is no longer just a bookstore, it's a lifestyle store.

Although you'll always find a wide variety of books on every topic you could think of...

You'll also find massive coffee mugs ($10) with adorable quotations and illustrations...

Chic throw pillows to pile on your sofa (at $40-$60 I might have to wait for a sale to stock up on those!)...

Handmade prints from Indigo's collaboration with Etsy (priced around $29)...

And of course — my favorite section: handbags and pouches. The totes are so gorgeous and well-made, and are reasonably priced at $45. The on-trend foldover clutches are $22 and the pouches are all under $20.

There's a lot more to love at Indigo and I'll definitely be stopping by when buying birthday presents and teachers' gifts!

Have you noticed the new products at Indigo? Which is your favorite item from the preview?

In related news, did you know Indigo was bringing American Girl Dolls to Canada? And if you love handbags as much as I do, you'll want to read my post on crossbody bags for every budget!