Downtown Toronto was buzzing with activity last week due to Fall/Winter 2014 World Mastercard Fashion Week. Usually it's hard to get into the mindset of Fall clothing at the start of Spring, but thanks to the unseasonably cold and drizzly weather, it was easy to get excited about looking at warm and cozy clothing.
I had the opportunity to go behind the scenes with Redken and Maybelline to view hair and makeup backstage, before heading to the front to watch the Joe Fresh Runway show.
Grace Lee (Maybelline's Lead Makeup Artist) explained that the Joe Fresh look was inspired by the Polar Vortex — think flushed, windburnt cheeks paired with standout lashes. Volum' Express Rocket mascara was layered with Volum' Express Colossal Pumped Up mascara for striking lashes. Dream Bouncy Blush was worked into the cheeks, temples and even down the bridge of the nose to provide a 'fresh from the cold outdoors' look, while Too Cool Colour Tattoo was used liberally to add highlights and shimmer on the face. Lips got the nude treatment, with lipsticks from Color Sensational The Buffs line.
Jorge Joao (Redken's Lead Stylist) showed us how to create the perfect sideswept braid — guaranteed to look pretty even under hats. He prepped the model's hair with Pillow Proof Blowdry, the sprayed with Guts 10 from root to ends to create a volumized "2nd day after washing" look. He gathered the hair into a loose side pony and secured it with an elastic. He braided the ponytail and fastened a second elastic at the end. He finished by gently messing up the hair near the face, then cutting off the first elastic — resulting in a boho braid with a natural feel.
After getting all the insider tips backstage on how to recreate the models' looks, I couldn't wait to see what clothes they would be wearing! I'm a huge fan of Joe Fresh clothes because they are affordable and prefect for everyday wear - and so easily accessible because they're sold by Loblaws — they completely fit my lifestyle!
For this collection, Joe Mimran, Joe Fresh's Creative Director was inspired by "Canada's mountains, wilderness and outdoor elements, particularly against the backdrop of this winter's polar vortex that we've all gone through together."
MAJOR TRENDS: Olive, Orange, Animal & Nature Prints
(Photo Credit: George Pimentel)
MY FAVORITE LOOKS: Sleek blazers, faux fur, tailored pants, and this gorgeous blue dress!
(Photo Credit: George Pimentel)
Hope you enjoyed the peek into Fashion Week! Which is your favourite Joe Fresh look?
For Spring Styling inspiration, check out my Top Trends Video and Nautical Trends Post.
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