Mummy Buzz

Jun
21
2011

Sony Transforms Town for Smurfs Premiere

Paint the Town Blue

The Costa del Sol in the Andalusia region of Southern Spain may be famous for its Moorish architecture, sherry, flamenco and world-famous beaches, but now it can add another box to its list of tourist attractions.

On Thursday morning, Júzcar, a small town near Málaga, was transformed. Thanks to Sony, in promotion of its latest 3D film, Juzcar was chosen as the world's first Smurf Village and the site for the film's premiere.

Over a dozen painters reportedly used more than 1,000 gallons (4,000 liters) of blue paint to transform the historic white buildings into a Smurf village. The Smurfs is yet another example of a cartoon being revisited for the next generation.

If you're feeling particularly nostalgic for Papa Smurf and Gargamel, and feel like sharing this blast from the past with your kids, you have until September to visit the Smurf Village. After that, Sony will repaint the buildings back to the original white -- that is, unless the people of Júzcar decide to keep it that way!

The Spanish town has apparently is in the midst of Smurf fever. A bar named Gargamel is said to be opening soon, and the "Virgen de Moclon" will be wearing blue at the local fiesta later this year.

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