All in favour of more media promoting breastfeeding, say Aye. Or in this case, Ay yay yay!
This latest commercial, which formed part of the Louisville, Kentucky Healthy Hometown initiative, was aimed at African-American moms to promote breastfeeding among that demographic.
According to a study published in the journal Breastfeeding Medicine, African-American infants were less likely to be breastfed than those of other ethnicity born in the same year. The U.S. is trying to deal with that disparity.
Sadly, once you view this video, you'll understand why it may have the opposite effect among moms. Can you say Chucky...
First of all, if a baby had teeth like that, she wouldn't be coming anywhere near me! Ditto for a babe who utters the word 'hooter' in a sentence. As this blogger rightly pointed out, that term of female anatomy ought to be "reserved for long-haul truckers whose rubbery lips are smeared with hot wing sauce."
Back to the drawing board for the breastfeeding brigade. Here's a crazy thought: why not just show a gorgeous baby, nuzzled into mom and happily suckling away? No teeth. No gimmicks.
Better yet, a shot of America's sweetheart and prettiest person: Beyonce and little baby Blue Ivy is sure to persuade young African-American moms that breastfeeding is not only the healthiest option for their baby, but the coolest one, too.