Mummy Buzz

Aug
31
2011

JC Penney Discontinues Controversial Girls T-shirt

The I'm Too Pretty T-shirt

“I’m too pretty to do homework, so my brother has to do it for me.” So says a T-shirt by JC Penney that got the retailer in hot water.

After the $9.99 T-shirt caused an uproar across social media, JC Penney decided to remove the shirt from its website.

Although many view the T-shirt as harmless fun, other parents expressed shock that the department store would sell a shirt like it.

“How is it funny to promote to young girls that what we value in them is their looks, not their brains?” tweeted blogger named Gumbinner .

The argument goes that girls in school already face enough pressure to be pretty rather than smart without a dumb T-shirt undermining their intelligence.

We parents of course have ultimate veto. By being selective and discerning about what clothes we buy for our kids, retailers will have no choice but to sit up and listen to the consumer. Looks like that's happening already, with JC Penney choosing to discontinue the offending T-shirt.

Do you think parents overreacted about the "cute and sassy" T-shirt? Personally, I wouldn't mind if JC made one in my size that said, "Too pretty to do housework"...

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