Young fans eager to see Finding Dory were in for a surprise. They were treated instead to their first R-rated trailer, Sausage Party.
Staff at a cinema in Concord, California were deeply apologetic for the gaffe after airing the adult-rated preview.
Staff at the Brenden Theatre called it an "honest mistake," because - notwithstanding the phallic nature of the hot dogs - Sausage Party is a cartoon. A cartoon liberally strewn with F-bombs., that is
"In the rush, one hard-working manager clicked the wrong movie," said Walter Eichinger, VP of operations for Brenden Theatres.
"It was caught soon, but not until that trailer was played. We regret it, apologize for it and we are not happy that it happened. We fully realize that this trailer is not appropriate for Dory and we would never schedule something like that."
Hey, it could have been worse. It could have been this.
Not everyone was broken up about the screw up. In fact, Sausage Party creator, Seth Rogen was totally tickled by the news.
This made my day: "Concord Movie Theatre Apologizes for Showing “Sausage Party” Trailer for “Finding Dory” Crowd" https://t.co/eMGz8gMtg0— Seth Rogen (@Sethrogen) June 29, 2016
The publicity gods shone down on that irreverent Canuck Rogen, whose film is slated for release later this summer.
No doubt there's a slew of parents booking their sitters this very minute, giddy at the fact that someone finally deigned to make a cartoon just for them. A cartoon that is decidedly - if not the Antichrist, then at least the antithesis of Pixar.
I for one cannot wait.