If you are a family affected by autism, this is going to be the best Valentine's Day gift ever. Cineplex and Autism Speaks Canada have joined forces to offer "sensory friendly" (SF) screenings at some of their locations across Canada.
According to a press release, certain theatres will be showing new releases in 2D with "increased auditorium lighting, lower volume, and smaller crowds" to audiences who typically wouldn't be able to catch the latest movies owing to sensitivities to noise, lights, etc.
“Our goal is to make movie-going accessible to as many Canadians as possible,” said Cineplex VP, Pat Marshall. “This partnership with Autism Speaks Canada provides an opportunity to see the latest family movies in a comfortable environment, at a reduced price.”
Talking to Kids about Autism and Difference
Wait, it gets better: the screenings will take place during off-peak hours, often before theatres open to the general public, and families will be allowed to bring in their own snacks to allow for dietary restrictions (many people with ASD follow a gluten-casein-free diet). Participating theatres will also provide a "calm zone" where families can go if they need a break from the movie.
Better, still: Every member attending will be charged child fare. The first SF screening, The SpongeBob Movie: Sponge Out of Water, will take place on Saturday, February 14, 2015 at 10:30 a.m. Cineplex will release forthcoming dates and booking information two weeks prior to screening.
Here is a list of participating theatres:
Since some kids with autism "look normal," I wonder how Cineplex will vet bookings, and I pray the system won't be open to abuse by others. I also would hope the SF screenings will be open to those with Sensory Processing Disorder (SPD) who may not have autism.
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