Mummy Buzz

Jul
31
2014

'Muffin Top' Billboard Gets Graffiti Treatment

A billboard advertising a plastic surgeon in Michigan got a surprising face lift of its own

Muffin, anyone? A billboard advertising a plastic surgeon in Michigan got a surprising face lift of its own.

According to an article in Today, Ann Arbor Plastic Surgery used the slogan “Friends don’t let friends muffin top” to promote its fat-slashing service. In an attempt at cute, the billboard also pictured a couple of muffins.  

But someone—I like to think a mischievous mom—took it upon themselves to tinker with the ad. "You’re beautiful!” was spray painted over the original, X-ed out message. And those muffins, they were left smiling at the end result.

“Some people felt that it was an attack on people who are overweight, and that certainly wasn’t the intention,” said Ann Arbor director, Dr. Pramit Malhotra. “It was meant to be light-hearted and (directed at) people who are looking to make positive self-image changes.”

Positive? As in sending the message that unless it's perfectly svelte, your body is unacceptable to your friends, nor should it be acceptable to you. 

Mercifully, a new affirming message has been sent to the surgery company, which is now "rethinking its advertising strategy in the area to better suit the tastes of the community."

This is the second strike for the surgeon who found himself apologizing for its "Size Matters" ad, which depicted coffee cups of varying sizes marked with the letter 'B' and the letter 'D.'

Fat-shaming or playful advertising? 

Sad but true: too many of us love our kids but hate on our bodies.