Mummy Buzz


Dove's #realdadmoments Ad Celebrates 'Hands On' Dads

This feel good ad by Dove is showing dads in a new light

dove celebrates dads

More in 'dad love' today, courtesy of Dove. The ad may only be a minute long and feature a single, solitary syllable, but after watching it your arms are sure to go goose-bumpy, nonetheless. 

Leave it to Dove to depict 27 dads in hands-on moments, being present with their children as they grow through the ages and stages. 

From tickles and swing pushes to car tows, the #realdadmoments ad shows fathers in a positive light—reflecting the shifting role of dads over recent decades.

In contrast to a survey cited in an article by Mashable, dads tend to be described in disparaging terms, like "disconnected," "bumbling," and "incompetent."

Yet, increasingly, dads are actively involved parents. And what better time for the media to start mirroring that truth than Father's Day?

"Three-quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media," reads Dove's press release. "It's time to acknowledge the caring moments of fatherhood that often go overlooked."

What do you think of #realdadmoments? Does it feel authentic to you?

Got a superhero in your life? Pay him a tribute he'll cherish. 

While you're at it, check out our Father's Day hub for fantastic fatherly ideas.