Mummy Buzz


Volkswagen's 'Eyes On The Road' Ad Is A Must-See

Didn't see it coming

car video

Have you seen 'Eyes on the Road,' a recent PSA from Volkswagen and Ad Agency Ogilvy Beijing? 

Well, I have to hand it to the ad makers for the German car manufacturer, because this is one seriously clever way to drive home a safety message that too many people—if my drive to and from school is anything to go by—seem to be ignoring. 

Staged or not, this effective ploy jolts unsuspecting viewers in a movie theatre.

At the risk of spoilers, simply watch the video, then share widely.

Oh, and P.S.: turn off your freaking phone at the movies, people.

Pst, Candace Derickx wants to save your life.