Have you seen 'Eyes on the Road,' a recent PSA from Volkswagen and Ad Agency Ogilvy Beijing?
Well, I have to hand it to the ad makers for the German car manufacturer, because this is one seriously clever way to drive home a safety message that too many people—if my drive to and from school is anything to go by—seem to be ignoring.
Staged or not, this effective ploy jolts unsuspecting viewers in a movie theatre.
At the risk of spoilers, simply watch the video, then share widely.
Oh, and P.S.: turn off your freaking phone at the movies, people.