Barbie has long been a bad word in parenting circles, so it's a wonder that it's taken so long for someone to come up with an alternative that little girls will want to play with. That day has come, finally.
According to an article in the BBC, Lammily is the brainchild of Nickolay Lamm, an American artist who designed the anti-Barbie based on the average measurements of a 19-year-old American girl.
"What if fashion dolls were made using standard human body proportions? This is the question I asked myself after comparing fashion dolls to typical body proportions," wrote Lamm on the website he used to crowdfund his project, which has already raised the $95,000 needed to bring Lammily to life.
And all the while, Mattel acted like a modern-day Frankenstein, defending its creation by saying Barbie's strange shape was never intended to be realistic, but simply intended to "make play easier." Sorry, not buying it.