Mummy Buzz


GoldieBlox: Turning Princesses Into Future Engineers

Disrupting the pink aisle

girls can be engineers

Are you tired of pink toy aisles? Would you like to expand the world's narrow expectations for its daughters? Debbie Sterling sure would. That's why the Stanford alumnus and CEO of GoldieBlox is determined to get girls thinking outside of the box, inventing and building with an awesome array of toys

Too few girls are encouraged to pursue careers in the fields of science, technology, engineering and math, while others are actively discouraged at a young age from picking up "boy toys." 

The result? According to an article in Upworthy, a dearth of women (fewer than three in ten) graduate in the aforementioned subjects. And women like Sterling are a rare breed, indeed: with just one in ten growing up to become engineers. Witness how Lego tried (and failed miserably) to get girls into building.

That was a crying shame. But GoldieBlox hopes to change the sad stats, starting with this genius little clip right here. 

If you like what they have to say, by all means mosey on over to their Facebook page and share the love.