Mummy Buzz


Another Magazine Cover for TIME's Breastfeeding Mom

Fresh Perspective or PR Stunt?

It's a TIME cover we won't forget in a hurry. And according to an article in Mommyish, the mom that made attachment parenting famous is back. This time in a very different pose on the cover of Pathways to Family Wellness magazine. On Pathways, the entire Grumet family cozies up for the camera while Jamie Lynne (discretely) nurses her grown son. It's as if she wants another crack at showing extended breastfeeding in a better light.

When Jamie Lynne “Are You Mom Enough?” Grumet graced the cover of TIME, even she had no idea the can of worms it would open. According to Mommyish, she has claimed since then that the infamous TIME cover was just one outtake of several shots taken by the magazine. Given the title, it's clear that TIME editors had an agenda that involved stirring up the ensuing media shitstorm. Then again, the then-unknown Californian mom complied:

“I have no problem being in a standing position, but the image they captured does not represent the vision and direction of the shoot (which was to convey confidence and contentment). A lot of people don’t realize that many photographs are taken while moving around between positions. The picture TIME chose for the cover was one of these outtakes.”

Does this new cover lend a fresh perspective to the extended breastfeeding/attachment parenting debate? Or is Grumet simply seeking further publicity?