A Smarter Way To Shop

I don't know about you, but I dream about having my own shopping assistant. I would love to have someone who calls me to tell me that the dress I've had my eyes on for weeks is finally on sale. I would love to have someone to do all of the hard work for me so all I have to do is show up to pay for all of the great deals. I'm a big-time shopper, but I also like to think I'm pretty wise when I shop, and like most people, I love a good bargain.

A couple of days ago, I received a phone call from the lovely Erica Ehm, and before I knew it, I was on a plane heading to one of my favourite cities—Toronto. No, I wasn't there to shop (although I did leave with bags full of Christmas gifts), I was there to host an event at the Pantages Hotel with Yummy Mummy Club and Yellow Pages Group.

The event brought together some amazing ladies who work in social media, and we were able to test out the new shopping app, drink shop-tinis (yes, they were fabulous!), eat delicious food, and win prizes, all thanks to Yellow Pages Group and ShopWise, their new and easy-to-use iPhone app.

You see, Yellow Pages Group recently released their ShopWise app for iPhone, offering Canadians a better, smarter way to shop. (And if you don’t have an iPhone, don’t worry...Shopwise for other platforms will be available in 2012. ) It is THE go-to shopping app for people looking for deals near them. Within minutes, I knew I was in love. 

Let's say you want to buy the latest 'it' toy for your child, but it's only two weeks before Christmas. Instead of spending hours driving around looking for a parking spot at an overcrowded mall, only to possibly find out that the toy you bought cost you double what your neighbour paid for it, you'll be able to find the deals close to you before you even leave your house. Brilliant, no?

With this app, you no longer have to have to pay top dollar for the things you want and need. You can simply enter what it is you are looking for, and you'll find the deal nearest you. And even if you're not looking for something in particular, you can just click through to the app to see what the specials of the day are. Some people spend hours on Pinterest, but I can browse the ShopWise app all day long. Because, obviously, there might be something on sale at the store down the street that I didn't even know I absolutely needed!

There is also a 'featured' section on the app that allows you to view the latest deal by product category. You can search for any item you're looking for. When I was in Toronto, I entered Anthropologie, and the store nearest me popped up, telling me that sweaters were 50% off. There is even a feature called Radar Alerts that notifies you if what you're interested in is on sale near you.

You can download the free app on the App Store, or go to ShopWise. ShopWise adds between 700 and 800 new deals per week, so you're going to want to download this app as soon as possible so you don't miss out on anything fabulous! 

Thanks Erica, and thanks Yellow Pages Group, for this amazing opportunity. I have never had a favourite app before, but I certainly do now. And suddenly, yellow is my new favourite colour.