I'm someone who loves make-up and all things fashion related, and I know a thing or two about when to spend more on beauty products, and when it's okay—in fact, better—to save money on certain products.
I shop for beauty products at Shoppers Drug Mart as often as I stock up at Sephora or at the beauty counters at department stores like Nordstrom and Holt Renfrew.
One item I always shop for at the drug store? Mascara. That's right, the best mascaras in the world not only work amazingly well, but they're ridiculously affordable, too.
Lancome Hypnose Star Mascara: Lately I've noticed my eyelashes are not as thick and long as they used to be, and when I told my mom, she suggested I try her Lancome mascara. Since I'm not one to say no to a new beauty product, I tried it, and was instantly amazed. This mascara is gives your lashes incredible volume. The formula's "black-diamond effect" contains a dual-action brush that has a flat side to so the mascara gets distributed evenly and a rounded side that separates, defines, and lengthens lashes. It really works, and it's an instant eye-opener. It retails for around $28.00.
Lancome Definicils High Definition Mascara: This mascara by Lancome is also amazing and does a great job as lengthening the lashes while increasing volume. It sells for about $27.00.
Volum' Express Falsies Flared Waterproof Mascara: I discovered this Maybelline mascara in the summer of 2011 when I was in San Diego attending BlogHer and it has since become my number one favourite mascara. It is seriously the next best thing to "fake" eyelashes, and the best part, it's effortless. It truly is "false-lash glam with a flare!" Bonus: the Pro-Keratin formula instantly builds volume without clumping. You can pick this up at Shoppers for under $10.00.
Volum' Express The Rocket Washable Mascara: This Maybelline mascara promises "Explosive Volume" and they're not kidding! This new supersonic brush contains micro bristles that helps mascara glide on smoothly, resulting in instantly sleek lashes—with massive volume! This amazing mascara is also under $10.00, so you'll be able to stock up, and maybe buy one for your best friend, too.