Kat Armstrong: Celebritease


How Hollywood Surprisingly Inspired My New Business

Inspiration comes from all sorts of places


If you follow me on twitter, or we're friends IRL, you probably already know that I've now sucessfully managed to take my second love (babies) and make it into my own business. My friend and now business partner Faye and I decided that we wanted to take our expertise and knowledge of baby products and move into a retail store that carries all the stuff we love. So, we started This Little Piggy and everything (so far) has fallen into place.

Now, you'd think that baby gear and clothing and pop culture don't have a lot in common, but here's where you're wrong. A lot of my inspiration has come from Hollywood. And in some pretty interesting ways. 

Inspiration 1: Jessica Alba's daughter Honor

This one was fun, and surprising for me. Toronto company Wee Urban makes gorgeous, bright basics for babies and toddlers and they are so well loved that even Jessica Alba has her daughters in their dresses. Of course, if it's good enough for Alba, it's good enough for my shop, so we found Wee Urban and happily carry all sorts of their stuff. 

Inspiration 2: Awards shows gifting suites

Another Canadian product that we sell at TLP is a huge hit with Hollywood dads: The Sleep Belt. Jonathan Seeach got one during the GGs, and it's been popular amongst all sorts of dads as a perfect "kangaroo care" belt. Even Backstreeter himself, AJ MacLean got and loves using his sleep belt with his little babe:

Inspiration 3: Just for mom

This is a section of the store that is super important to me. Most mamas don't take time for themselves, and we think it's important to have things like nice unders, rest, lotions and clothes that make you feel great. My biggest inspiration for this is mamas like Gwen Stefani, who take care to make sure they feel great, while raising their kiddies. 

Inspiration 4: Mompreneurs

Moms like Jessica Simpson, Gwen Stefani, and our very own Erica Ehm went out and worked hard in business for themselves and their families, and it made me realize that it's important to see my dreams through. So, that's what I've done, and I can't be more excited. 

Inspiration is funny, and Hollywood can be a strange place, but life's short, so why not go for things, right? 

What strange things have you been inspired to do via Hollywood?


If you're looking to read more posts from mine, you might like 20 Years Later, Woody Allen Speaks and Philip Seymour Hoffman: A Life in Film