Kat Armstrong: Celebritease


Jessica Alba Launches Honest Company in Canada

I have to admit, I'm smitten with the product and the actress


A few weeks ago, I got an invite to sample new product from a company run by actress Jessica Alba and author/environmentalist Christopher Gavigan called The Honest Company. I knew nothing about it, but I was interested as soon as I saw the word diaper (we were planning on doing cloth with Lauchie the same way we did with Henry, but he seems to get a brutal diaper rash from the cloth diapers). The company just launched in Canada after nearly two years of service in the US and offers affordable, natural products for home and baby. And when I say affordable, I mean affordable. 

Since I brought Lauchie with me, I was able to actually try the Honest diapers, and I have to say, I'm a convert. I'm waiting for my first order to come in the mail, and I'm REALLY excited about the cute prints. I'm also excited about not having to drive anywhere and pick up diapers. Because Honest works mostly from their warehouse, the cost stays down and you get your products right to your door. Pretty great business model.

The funny thing is, that when I mentioned on Facebook that I would be meeting with Alba and Gavigan, and that I was excited to try the product, a bunch of friends said they either enjoyed the product or were excited to hear my thoughts. I felt like I was living under a rock. But like I said, I'm now a convert. And, to be totally honest (wakka wakka), I think a lot of you will be, too. Especially if you are into natural, chemical free products for your family. 

And as for Ms. Alba, she was lovely and adorable and a real pleasure to meet and speak to. Christopher scooped Lauchie up from me before I could even produce a blanket for spit up. They were genuinely excited about their product and really lovely. 

Have you used any of the Honest products? Are you a fan?