Erica Ehm Exposed!

Apr
02
2012

YummyMummyClub.ca Expands to Print

Metro Newspapers partner with YMC to bring family content

by: Erica Ehm

YMC's reach just got a little bigger! We're thrilled to announce that as of today, Metro readers across Canada will be privy to a fresh and fabulous family life section powered by the YMC Team!

The first Monday of every month, Metro’s family section will be filled with entertaining, newsworthy, and empowering articles written by our awesome bloggers, curated by YMC Editor Ali Martell.

The partnership between Canada’s number one free daily newspaper and YMC is a perfect fit!

Since our relaunch in December, we've worked so hard to make sure we're creating daily, newsworthy posts seen through the prism of motherhood. We're thrilled to be partnering with one of the most innovative publishers in Canada, which also just had a substantial redesign, to highlight the constant flow of stories posted daily on YMC.

We love how Metro is literally on the street, connecting with their readers, and creating easy to read relevant content for people on the go. That grassroots vibe is very much in keeping with the YMC vision of having a national team of passionate bloggers, bringing the daily challenges, concerns, and celebrations facing moms across Canada to life.

This relationship would never have happened without the tenacity and vision of Charlotte Empey, Editor-in-Chief at Metro. I met Charlotte years ago when she was running Canadian Living magazine and I was hosting Real Life with Erica Ehm on the Life Channel. Charlotte was a few year older than I. She embodied the kind of woman I wanted to be. A leader in the publishing field, incredibly bright, Charlotte remains genuinely down to earth, kind and curious. That combination has served her well. Now a groovy grandmother, Charlotte is firmly in control of Canada's number one free newspaper. I am absolutely over-the-moon to be working with her and her whip-smart team.

Want to see the fruits of our labour? Pick up a free copy of Metro or you can download the Metro News app here, and never miss any of our family friendly content.

We're very excited! What do you think of our new partnership?