Erica Ehm Exposed!


Thank You, Mom at the London Olympics

Proudest Mom Moments

by: Erica Ehm

If you've seen this "Thank You, Mom" ad—produced by P&G—and haven't wept, your heart is made of stone. Watching these moms, from all around the world, sacrifice their time and energy to help their children excel and live their dreams to compete at the Olympics, resonates with any exhausted mother who has schlepped her kids to any number of programs, sports, dance recitals, auditions, etc. I just rewatched that ad and, once again, I got a big old lump in my throat witnessing that intense connection between a mom and her kids.

Of course, we do it for our children, because we love them and want them to succeed. And there's also a tiny piece that does it for us, on the extreme off chance that our little figure skater/rower/gymnast goes all the way. I can only imagine what it must feel like for a mom to be there at the Olympics, watching her child compete. Talk about the ultimate Proud Mom Moment. Did you know that for the moms of Canadian Olympic and Paralympic athletes, P&G has committed a total of $500,000 to help get them to the London 2012 Olympic Games?! What a fantastic initiative!

And this, my friend, is why I am exploding with excitement. I've been invited to attend the London Olympics in a couple of weeks, to meet, chat, and celebrate the moms behind the athletes! As the "Proud Sponsor of Moms," P&G has created the Thank You, Mom program to celebrate and thank moms all around the world. And I will be there, up close and personal, to witness these incredible emotions firsthand! I'm literally planning on carrying a box of tissues with me, because I just know I'm going to be bawling the entire week.

I'll be meeting women like Beata Bokrossydevoted mom to Olympic kayaker, Adam van Koeverdenwho will be at the Olympics to cheer on her son, thanks to P&G. According to this Globe and Mail article, Van Koeverden joined the Burloak Canoe Club in Oakville, Ont., when he was thirteen, after his mother saw an advertisement in the local newspaper that said, "Future Champions Wanted." I wonder if she ever dreamed that her son would be one of the golden ones. 
I hope she will share her stories with me of getting up before sunrise to take Adam to his practices, and eventually his competitions. I'll be thinking she's a better woman than II'd rather sleep in!
I love how P&G plans to pamper the moms while they're at the Olympic Village. They have access to the Wella Spa, the P&G Beauty and Grooming Lounge at the Canadian Olympic House, and, of course, tickets to watch their kids give the performances of a lifetime. 

As P&G says, "Behind every athlete is an even more amazing Mom." I couldn't agree more. I can't wait to share my stories every day on my blog, reporting backstage from Olympic Village. It's not as good as having a child competing, but this is certainly something to cross off my bucket list.

So, if you excuse me, I have to study the sports section of the newspaper to familiarize myself with all the athletes. Plus, I'm starting to read Chris Cleave's new novel, Gold, which is set at the London 2012 Olympics. I guess you can say I'm in training.

Visit for more information on the Thank You, Mom tour, and to stay up-to-date on Team Canada Athletes.