Erica Ehm Exposed!


Comments Can Hurt

by: Erica Ehm

As much as I love the YMC site and community, I understand everything must change, transform, modernize and be re-energized. So I put together a comprehensive survey asking YMC readers to share their opinions on the good, bad and ugly of the Yummy Mummy Club.

I was very clear that I didn't want anyone to feel as if they had to sugarcoat their responses. Give it to me straight. I'm a big girl. I can take it.

Well, I asked and you gave it to me. And I thank you. Having said that, some of the feedback was hard to hear. But I heard you loud and clear.

Here are some of the big take-aways I gleaned from your responses.

- The look of YMC is outdated. We need a design revamp!

- You love our content but get frustrated trying navigate throughthe site to find it. We have to find new ways to layout our articles and blogs to enhance your surfing experience.

- Many YMC Bloggers are very well read and well liked, but according to your feedback there are too many bloggers

- The fact that the articles are "real" and written by and for moms is important to you (as it is to me too!)

But this feedback was the hardest for me to swallow - as more than a few respondants made comments that YMC didn't give them the feeling of being inclusive; that it's a "snobby club" almost "highschoolish" and "cliquey".

I have to admit, that was hard to hear. The very basic premise of YMC when I launched almost five years ago was to be absolutely INCLUSIVE - once you have a baby in hand you're in the club so to speak.

Clearly I need to better understand what we're doing wrong. So, I'm going to be brave and ask you to share your thoughts in the comments below on how YMC has faltered and how we can create an entirely inclusive community where every mom feels welcome.

Again, don't worry about hurting my feelings. Lay it on the line. And I promise I'll listen.