Erica Ehm Exposed!


Target Canada Designers Revealed

Get Ready to Shop!

by: Erica Ehm

It's less than three months until Target officially opens their doors to Canadians. Are you excited?

No more cross-border shopping expeditions necessary. Soon, most of the designer labels you're used to snapping up at Target will be available in Canada. 

Last night I was invited to Target's big designer reveal party, where I rubbed shoulders with some well-known celebrities whose products will be exclusive to Target in Canada. To ensure a Great White North feel, the clothing collection fashion show was done with skating models while hot chocolate was served to the fashionable reporting crowd.

Set against Target's familiar bold red and white graphic logo, the much anticipated creative design talent and collections were unveiled. Here are a few highlights!

For the Home

Interior design heartthrob Nate Berkus's interior collection will feature bedding, bath accessories, and window treatments.

Many sighs were heard from enamoured designers when Nate took the stage.

Food Network Personality Giada De Laurentiis has partnered with Target on her line of affordable cookware products filled with must-have tools for the kitchen. 


Sonia Kashuk has been designing makeup for Target for 14 years and is considered an innovator in her field. She promises to offer high quality cosmetics at affordable prices.

I'm also really looking forward to the Pixi line. It's geared to busy moms to help simplify our beauty routines with multipurpose products to help create a radiant glow. Sign me up.


If you've ever shopped at Target south of the border, Cherokee and Circo will be familiar labels. Their fun, playful, and inexpensive collections for kids are coming to Canadian shelves!

Shaun White is a superstar Olympic snowboarder. Target is carrying his *sick* line of graphic tees, sweats, and denim for boys and teens.

Merona, Mossimo Supply and Mossimo Black are the three stylish collections I tend to gravitate to at Target. Each of these lines, both the men and women's styles, will be a big hit here!

Kate Young, one of Hollywood's most sought after stylists, is bringing her glam to Target's racks with an exclusive collection of cost effective special occasion dresses and chic accessories. But you'll have to be quick to buy one. Her collection will only be available from April 14 until the end of May.

Canadian Content

Drum roll please...

The only Canadian collection to be featured at Target so far is....Roots. Owners Don Green and Michael Budman announced a limited edition Roots collection of comfy sweats and T's and hoodies for Target that promises to make the brand affordable for all Canadians...available only for a very short while. 

Personally, I'm looking forward to some lesser-known Canuck designers to be featured at Target to really add some unique Canadian culture to the giant retailer. It's a great opportunity for Target to be innovative and develop some local up-and-comers.

I'm excited! Let the countdown begin....