Dan Thompson: Beauty Busted


Anti Wrinkle Creams Don't Work

Don't Let The Advertising Fool You

There is not over the counter product that can remove, deplete or excise a wrinkle from the skin.

Anti wrinkle creams are one of the best selling categories in the cosmetics industry and there is not one that will actually remove a wrinkle. The fine print is important when buying an anti wrinkle cream: look for it. All the miracle anti-wrinkle/anti-aging products always couch their claims “may have an effect on the appearance of wrinkles”, “effect the appearance of fine lines and wrinkles”, “consumers reported they felt their wrinkles were diminished”. 

Key Points:

1. Where and how wrinkles are formed – wrinkles are caused by the depletion of collagen in the dermal tissue (living skin). Collagen is effected by the level of vitamin C metabolized by the body and also compromised by excessive sun exposure. Over the counter creams are only allowed, legally, to penetrate into the epidermal tissue (dead skin). So the cream does not even reach the area of skin that is actually producing collagen.

2. Sun exposure – mutation caused by sun exposure has no known remedy. Therefore no cream can actually reverse the damage. It is biologically impossible.

3. Vitamin C depletion – Vit C is water soluable so a regular supply is needed for the body to function. Lifestyle is the key factor in contributing to rapid Vit C depletion – a 150lb person needs about 350mg of Vit C for regular body function. If you smoke 1 cigarette depletes 74mg of Vit C from the body (1 orange’s worth) and 2 cups of coffee can seriously deplete the body of Vit C as well.

So what really gets rid of wrinkles? Nothing you can buy over the counter.

Anti wrinkle is preventative not corrective when it comes to cosmetics. Stay out of the sun, increase vitamin absorption, and exercise.