Needless to say after the blog I wrote last week about my son and his bullying experience I'm all over this new initiative by Bluenotes and a group of Canadian musical artists.
Continuing their successful 16-year partnership, denim retailer Bluenotes has created an exclusive T-shirt in support of Kids Help Phone and the fight against bullying.
The tee, designed in collaboration with seven of Canada’s top musical artists, made it launch across North America on November 16, in line with National Bullying Awareness Week. Highlighting the impact of pop-culture in youth’s lives, this year’s initiative brings together Wax Records’ artists Simple Plan, winners of the Juno 2012 Allan Waters Humanitarian Award, Lights, Hedley, Kardinal Offishall, Alyssa Reid, Walk Off The Earth and The Gregory Brothers to bring attention to the topic of bullying through fashion and song.
“We want to empower younger generations to speak up against bullying on their own terms” say Royal Nasager, Director of Marketing at Bluenotes. “Our goal is to not only raise money to help awareness, but also engage pre-teens and teens through the creative channels that interest them most—fashion and music.” The exclusive Bluenotes graphic tee, inspired by the song “True Colors” made famous by pop star Cyndi Lauper, will see 100% of profits given to Kids Help Phone and includes elements from each featured musical talent.
The artists also recorded a remake of the iconic song, available for purchase through iTunes with proceeds going to Kids Help Phone.
“The face of bullying and harassment has evolved dramatically over recent years. A major part of Kids Help Phone’s mandate, and goal in our partnerships, is to invent new ways to reach more youth and encourage the anti-bullying discussion” says Sharon Wood, President and CEO of Kids Help Phone. “This year’s partnership with exceptional Canadian talents and Bluenotes, our largest project together to-date, is a huge stride toward eliminating the taboo surrounding seeking out help.”