Ashley MacInnis: The Frenzied Fashionista


Ready To Change The Way You Feel About Swimsuits?

BC-based company aims to help women embrace their bodies


I almost don't dare say it, but we're rapidly approaching swimsuit season. If shopping for a new bathing suit is the last thing on your list of favourite to-dos, I have good news: A British-Columbia based company is tackling everyone's least favourite pastime with a genius new line of swimwear, individualized to each woman's body.

Sound too good to be true? Don't believe me? Check it out for yourself. 

A Nettle's Tale founder, Julia Church, was no stranger to the dreaded swimsuit-shopping trip when she sewed a replica of her worn-out, favourite suit. After her roommate tried the suit on, Church thought it would be great to make custom swimsuits for all the women in her life.

Materials are locally sourced and manufactured in Vancouver and designed and modeled by real Canadian women, with real bodies — sans photoshopping and hypersexualization. Um, yes please! Ten per cent of the profit from each suit sold is donated to a charitable cause chosen by the woman who inspired the design.

Not surprisingly, much like this project, the crowd-funding campaign has taken off — with almost 500 per cent of the original goal raised to date. 

Check out all of the styles right here, and then come back and tell me what you think! The Carli is my favourite (and might soon belong to me, if we're being honest...)

A Nettle's Tale from Nettle's Tale on Vimeo.

Let's not rush the season — be sure to check out my spring fashion picks for 2014, as well as the colour I would have chosen for the colour of the year.