Oct
30
2013

State of the Union from Twitter’s Chief Evangelist

Not sure if Twitter is for you? Kirstine Stewart, Head of Twitter Canada, has some tips

State of the Union from Twitter’s Chief Evangelist

Kristine Stewart Twitter
At Blissdom Canada, we heard from Twitter’s self-proclaimed Chief Evangelist, Kirstine Stewart. The former head of CBC joked that’s she moved from managing 20,000 employees and multiple tv and digital channels to 20 employees and 140 characters.
 
Now some, like Erica Ehm, thought that in a room full of bloggers, Stewart was preaching to the converted. I, however, I am sometimes-skeptic when it comes to the utility of Twitter, and Stewart helped make me a believer.
 
If you’re not yet on Twitter, here are some of Stewart’s points that resonated with me:
 
Since you can curate who you follow, Stewart suggested using Twitter as your newsfeed. I like this idea as a starting point and even found myself suggesting it to my father, an avid consumer of news. He balked, claiming that he just checks out different websites. But I think Stewart has a point. When news breaks, all the major outlets now use Twitter to disseminate the story, so you can see everyone going on in one place.
 
It’s free. It’s conversational. It’s current. All good things, in my book.
 
Twitter is your own direct channel to interact with your audience. Stewart spoke of a certain zeitgeist around the rise of the voice, and Twitter’s core belief in defending the value of the individual voice. The platform is yours to take advantage of.
 
Stewart said the readership on Twitter breaks down into two camps: Those who are active (60%), and the other 40% who are just there reading and checking things out. As a business, Twitter wants to migrate the readers to active users. But Stewart suggests reading as a point of entry. It’s a perfect way to see what Twitter is all about. 
 
If you want to know what we’re talking about, you can find us at @spark_biz, where we’ve already joined the (Twitter) party.
 
Oct
21
2013

Marketing To Kids: From Toy-In-The-Box To ‘Advergames’

Kids can now interact with brands online games. This is not a good thing.

Marketing To Kids: From Toy-In-The-Box To ‘Advergames’

advergames
As a kid, I loved waking up early to watch Saturday morning cartoons. Some of those cereal commercials I watched during Looney Tunes are still seared in my brain. (Frosted Lucky Charms: They’re magically delicious!) Remember eating all the cereal in the box just to extract the plastic toy at the bottom? Well, it seems we’ve come a long way, baby.
 
The business of marketing to kids is tricky business — especially when it comes to food of questionable nutritional value. According to an article in the Globe and Mail, major brands such as Coca-Cola, Kellogg, and Nestle have all made promises not to advertise certain food products to kids.  
 
The internet, however, is a different kettle of fish. ‘Advergames’ allow kids to interact with brands in a way they love — online games. You can be a Pop Tart on skis, or fill up bottles of Dr. Pepper on a scoreboard. And playing a game can last a whole lot longer than a 30-second TV commercial. Kids — many of whom are just learning what it’s like to operate online — can’t necessarily distinguish the content from the advertising since they’re deliberately mashed together.
 
Even though many companies have signed on to the Canadian Children’s Food and Beverage Advertising Initiative, the online space is still the Wild West, and our kids can access advergames coming out of the US. As moms, we’ve all experienced the tantrum when Junior doesn’t get the treat he wants from the grocery store. Seems if we don’t want to promote unhealthy foods in our home, we need to beware of online Kool Aid Man too. Ultimately, it’s up to us as parents to keep an eye on how our kids are spending time online.
 
Oct
10
2013

Eating Expired Food

Trader Joe's Has Come Up With A Brand New Concept

Eating Expired Food

expired food
Sometimes we meet would-be entrepreneurs who desperately want to work for themselves but the just “haven’t found the idea yet.” We often tell people that they don’t need to reinvent the wheel: You can take an idea that exists somewhere else and adapt it to your local market. Or you can be inspired by an idea and decide to execute it differently or better than someone else.
 
But sometimes entrepreneurs truly innovate, and it’s so exciting to learn about these ideas. 
 
According to a study released last week by the Natural Resources Defense Council and Harvard University, confusion over expiration dates is one of the main reasons why America throws away $165 billion in food every year – about 40% of the country’s food supply. 
 
It turns out that “best before” and “sell by” dates have more to do with the food manufacturing process and inventory management than consumer safety. (Date labelling rules in Canada differ from those in the U.S.)
 
However, most consumers won’t buy products that are near their expiration dates. Predictably, there is plenty of ‘cosmetically imperfect’ produce (think: bruised apples) that makes its way to the dumpster too.
 
Here is where the former president of American grocery chain Trader Joe’s has come up with a brand new concept. Doug Rauch, a veteran in the food industry, plans to open The Daily Table, a shop that repurposes the food that would be trashed by major grocery stores. He says the obesity epidemic in the U.S. is not about a lack of food, rather a lack of nutrition, and he wants to tackle the problem. Prices of prepared meals and grocery items will be deeply discounted. The first shop is slated for a community that he believes will benefit from this offering, and if successful, there are plans to roll out shops across the country.
 
Experts say this food is safe to eat, but some people have reacted strongly to the concept, especially the idea that people of a low income would want to eat repurposed food.
 
Do you eat food past the expiry date? Would you eat from the expired food store?

Did you know the truth behind 'Best Before' dates? You'll be surprised.