Ali Martell: From Hemlines to Heels


Wardrobe Essentials for Fall 2012

And a Great Contest!

Several times a year, I cross the border to stock up on shirts, dresses, pants, jeans, shoes, skirts and more from some stores that haven't quite made the leap up into Canada.

Slowly, slowly retailers are clueing in to the fact that we Canadians are consumers and have brought the likes of J.Crew and anthropologie and Target. And I don't know if you all have heard the news, but this November our lovely country will be gaining one of my favorite clothing staple stores—LOFT. I am over-the-moon about this development, and the news must have spread that I am a huge fan, because I have been invited to become a Canadian LOFTgirl.

Among my responsibilities will be to tell you about when and where the new LOFT stores will be opening, and, well, to keep you up to date on fashion and trends. You are starting to see how this job is absoutely perfect for me, right? And I take it very seriously. So, the first order of business is fall clothing. I know that it's still a little warm outside, but the calendar tells me that fall is upon us, which means sweaters and tights and boots and deeper colors and thicker fabrics. In short, it's one of my favorite times of the year for fashion. 

Wardrobe Essentials for Fall 2012


 Chambray Shirtdress, $39.94, Old Navy


 Draping Cardigan, $51.75, Jacob


 Cowl-Neck Dolman Sleeve Sweater, $59.68, Nordstrom


 Leopard-Print Ankle Booties, $98, LOFT


 Colourblock Striped Sweater, $39.95, Gap


 Ruffled Trench Coat, $168, anthropologie


 Statement Necklace, $40, Etsy


 Coloured Jeans, $59.50, LOFT


 Polka-Dot Tie Blouse, $40.56, Macys


 Red Patent Leather Ballet Flats, $156, J.Crew


And to get you into the fall mood, I have a great LOFT giveaway for you. This October, LOFT evolves their continued support of The Breast Cancer Research Foundation through the unveiling of "Live in Pink"—a very special partnership with Giuliana Rancic. The campaign features a signature collection designed by LOFT and styled by Giuliana Rancic, and anchored by this limited-edition statement necklace of Giuliana's own design which will retail for $70 in stores and on next month.

I was given this statement necklace to enjoy and wear—and was given another to give to one lucky reader. To enter, simply leave a comment below and tell me which of these fall wardrobe essentials you love the most. Or tell me which one you don't think you'll ever wear. 

Yummy Rules and Regs: You must be a Yummy Mummy Club member to win. Click to sign up! It's free and filled with perks. One comment per member. Entries accepted until September 21st, 2012. Winners will be picked using