Aug
03
2011

McDonalds Targets Moms

McUproar Over New Marketing

McDonalds Targets Moms

It's all change at McDonald’s lately. As part of their campaign to make their meals not only happy but healthy, too, the notoriously fatty franchise has targeted moms as part of their fast food revolution.

That means more apple slices, fat-free chocolate milk or 1% milk, and fewer French fries in their kids' meals.

As part of the image revamp, three mom bloggers were invited to step behind the scenes across Canada to see what really is, and isn't, in the chain's mystery nuggets. The idea is that the moms will then blog (positively) about their findings.

But the so-called All-Access Moms program has been getting both the moms and McD's mixed reviews. Many are sceptical of what is seen as yet another marketing ploy. Even the participating moms have been vilified on social networking sites for taking part in the program.

The fact is, McDonald's (and fast food) will always exist. It is not the devil incarnate, contrary to what you read in the press. It is up to parents to exercise the 'how much' and 'how often' judgment. That is the only way the war against obesity will be won.

Whether or not you choose to buy into the Mchype, apple slices can only be a step in the right direction, right?

"
Aug
03
2011

No 'Friending' Students

New Law About Facebook Use

No 'Friending' Students

Missouri recently passed a law forbidding teachers and students from forming virtual friendships on social networking sites such as Facebook, as a means to "clearly define the boundaries of the student-teacher relationship".

Known as the Amy Hestir Student Protection Act, the law was named after a former Missouri public school student who was molested and assaulted by her teacher.

According to the new bill, "teachers cannot establish, maintain, or use a work-related website unless it is available to school administrators and the child's legal custodian, physical custodian, or legal guardian. Teachers also cannot have a non-work related website that allows exclusive access with a current or former student."

Schools have until January 1, 2012 to adopt and distribute the new policy to school employees.

For Sen. Jane Cunningham, the signing of the bill was a proud moment. “I’ve fought for this legislation and for our children for five years, and I’m proud to see this act finally receive the governor’s stamp of approval. With the passage of my bill, our children will have solid protection from these predators.”

Do you think we should pass similar legislation here in Canada? Do you think it will protect children from potential sexual harassment, or prevent them from confiding in a trusted mentor?

"
Aug
02
2011

Why Men and Women Cheat

Study Reveals Reasons Behind Infidelity

Why Men and Women Cheat

Ok, so we know that both men and women cheat, but according to a new study published in the journal Archives of Sexual Behaviour, their reasons for being unfaithful are as chalk is to cheese.

Whereas men tend to stray for personal or intrinsic reasons, women do so because of external factors, such as problems within their relationship.

The study -- jointly conducted by faculty at the University of Guelph and the University of Indiana -- found that demographics and interpersonal factors affect infidelity more than religion, marital status, education or gender.

Participants, comprising 506 men and 412 women in monogamous sexual relationships (lasting from three months to 43 years), completed scales measuring sexual personality variables and answered questions about their relationships.

Although the rate of infidelity between the sexes was neck in neck (23 per cent of men, 19 per cent of women), the triggers varied significantly.

Risk-takers and easily aroused men, as well as those, paradoxically, who suffer from 'performance anxiety', were more likely to cheat on their partners, while women tended to step outside a romantic relationship when they were dissatisfied with it.

Though the study seems to play into gender stereotypes and oversimplify the individual circumstances, researchers feel that such strong predictors of infidelity may help endangered couples by way of "therapeutic intervention".

Beware those overtly insatiable or insecure types! 'nough said.

"