Our Yummy Team

YummyMummyClub.ca is the online destination for women with children looking for adult stimulation…the brain kind, not the other one.

This site was created by celebrity Yummy Mummy Erica Ehm in 2007 as a playful place for moms to come to celebrate and commiserate the realities of modern motherhood, while trying to balance life as a sexy mama.

As the site grew, so did the team of talented working mummies whose creativity, stamina and ability to multi-task and create order out of chaos make the Yummy Mummy Club as groovy as it is.

Here's the team that makes it happen...

Erica ‘Addicted To The Net’ Ehm is the Owner/Publisher of YMC. After giving birth to her son, she wasn’t busy enough so she created YMC as a playful place for women to celebrate and commiserate the realities of modern motherhood. It’s now grown into a community of like-minded women who spill their stories, secrets and opinions and connect with other moms.

Ali ‘The Head’ Martell is our Editor-in-Chief, which means she runs the whole sha-bang. Ali is a Triple-S threat—smart, strategic and extremely sweet. She brings a wealth of experience in the online space and a reputation for being a leader in the blogesphere. Plus she has a closet full of really awesome clothes.

Adina 'The Wordsmith' Moss is the YMC Editor who goes over our content with a fine-tooth comb to ensure we're using the proper there, their or they're and our M-dashes are to industry standard. When she's not editing, she's an emotional eater and a compulsive terrible-TV-show watcher, who comes up with her best ideas in the shower. Basically she's all of us rolled into one awesome package.

Jen ‘The Control Freak’ Charron is our Managing Director who keeps us organized and works with clients for all of our sponsored programs. She also writes our Control Freak blog, which pretty much sums her up in a nutshell. She's a whiz at creating systems and controlling the chaos but she's also fun and can out dance us all when she’s not busy running the website.

Jenn 'Organizer Extraordinaire' Howe is Project Manager at YMC. She brings YMC’s integrated marketing programs to life in between keeping clients happy and running all the contests on the site. While most people think she's somewhat quiet, it’s really due to her East Coast roots where she was brought up to only speak when she had something intelligent, funny, or constructive to say.

Sharon ‘The Voice’ DeVellis joined our dream team after winning Canada's Yummiest Mummy competition. She is now the Senior Writer and maintains the voice of YMC, which sounds very similar to the voice in her head. Being crazy is finally paying off.

Eileen ‘The Social Butterfly’ Fisher is our Social Media Manager or what we like to call our outdoor voice. You’ll find Eileen tweeting out cool news and chatting away on twitter as @YMCBuzz and hanging out on our Facebook fan page. You should go follow her and Like our fan page right now because sometimes she does fun giveaways without us even knowing. Seriously. Go follow her right now. We’ll wait.

Karen ‘A Picture’s Worth A 1000 Words’ Elliott is our imagery goddess but her actual title is Web Designer. Karen has everything to do with how fabulous our website looks and is busy behind the scenes creating images that capture the essence of YMC.

Gwen ‘If You Build It They Will Come’ Leron is our brilliant Web Page Editor. She brings to the table an eye for detail and a brain filled with creativity balanced out with a splash of humour and a love of True Blood. If you’re here reading it, chances are Gwen built it.

Kat "Gets it Done" Inokai Pembleton is our Special Projects Manager and it’s not just because we think she’s so special. Kat brings passion, creativity and brilliance to our team and no matter what we throw her way, she manages to get it done.

Karen 'Dreaming About Food' Humphrey is our amazing Food Editor. She can whip up things in the kitchen we've never even dreamed of. Then she writes out the recipes and takes amazing pictures of the finished dish so you'll know what it's supposed look like. Be prepared to drool when you read anything she writes.

Susie ‘The Prize Queen’ Moshenberg is our Prizing Coordinator. We give out hundreds and hundreds of prizes each year and Susie is the one who keeps it all organized. If you've ever won a prize, Susie is the awesome woman who's contacted you. So if you see susie@yummymummyclub.ca in your inbox, open that email immediately! She loves to give good news.

Julie ‘Buzzing’ Green is one of our mind-blowing staff writers. We hired her after she was a runner-up in our Voices of Motherhood contest. You don’t see her name on them, but Julie writes all of our Mummy Buzz articles – three a day, every day. Hiring her was a no-brainer--her talent speaks for itself. Julie also writes the blog: The Other Side of the Coin

Ann ‘Money Bags’ Loo is the woman who makes sure everyone gets paid. She’s not really the one with the money but she is the meticulously detailed person who makes sure the proper people get it.