YummyMummyClub.ca is an awarding lifestyle website for women with children looking for relevant, entertaining, informative, provocative and compelling content.

YMC was created by celebrity Yummy Mummy Erica Ehm in 2007 as a playful place for moms to celebrate and commiserate the realities of modern motherhood, while trying to balance life as more than someone's exhausted mom.
As the site grew, so did her team of talented working moms whose creativity, stamina, ability to multi-task and create order out of chaos make YummyMummyClub.ca as groovy as it is.
Here's the team that makes it happen...

Erica ‘Addicted To The Net’ Ehm is the Owner/Publisher of YMC. After giving birth to her son, she wasn’t busy enough so she created YMC as a playful place for women to celebrate and commiserate the realities of modern motherhood. It’s now grown into a community of like-minded women who spill their stories, secrets and opinions and connect with other moms.

Ali ‘The Head’ Martell is our Editor-in-Chief, which means she runs the whole sha-bang. Ali is a Triple-S threat—smart, strategic and extremely sweet. She brings a wealth of experience in the online space and a reputation for being a leader in the blogesphere. Plus she has a closet full of really awesome clothes.

Jen ‘The Control Freak’ Charron is our Managing Director who keeps us organized and works with clients for all of our sponsored programs. She also writes our Control Freak blog, which pretty much sums her up in a nutshell. She's a whiz at creating systems and controlling the chaos but she's also fun and can out dance us all when she’s not busy running the website.

Maija “Hits-The-Ground-Running” Craig goes full force in everything she does. You may know her as Canned Soup Mom but behind the scenes at YMC she’s in charge of Business Development and Client Services. When she’s not working or cooking up budget-friendly meals in the kitchen, you’ll find her shuttling her three kids to various activities, and working on her goal of traveling to every province and territory in Canada. When the dress calls for it, this is a girl who’s not afraid to double spanx, and we love her for it.

Sharon ‘The Voice’ DeVellis joined our dream team after winning Canada's Yummiest Mummy competition. She is now the Senior Writer and Creative Director, maintaining the voice of the website while coming up with fun ideas to make it even more entertaining for you.

Alyssa is our Editorial Director who is bringing YMC to a whole new level. She has more than 10 years’ online editorial experience and is an award-winning travel writer. When she’s not behind her desk working on amazing ideas for YMC, you’ll find her in far-flung spots like the Peruvian Amazon and hiking the sand dunes of Namibia.

Eileen ‘The Social Butterfly’ Fisher is our Social Media Manager or what we like to call our outdoor voice. You’ll find Eileen tweeting out cool news and chatting away on twitter as @YMCBuzz and hanging out on our Facebook fan page. You should go follow her and like our fan page right now because sometimes she does fun giveaways without us even knowing. Seriously. Go follow her right now. We’ll wait.

Karen ‘A Picture’s Worth A 1000 Words’ Elliott is our imagery goddess but her actual title is Web Designer. Karen has everything to do with how fabulous our website looks and is busy behind the scenes creating images that capture the essence of YMC.

Gwen ‘If You Build It They Will Come’ Leron is our brilliant Sponsored Content Manager. She brings to the table an eye for detail and a brain filled with creativity balanced out with a splash of humour and a love of True Blood. If you’re here reading it, chances are Gwen built it or managed it.

Jenn 'Organizer Extraordinaire' Howe is a Project Manager at YMC. She brings YMC’s integrated marketing programs to life in between keeping clients happy and running all the contests on the site.  While most people think she's somewhat quiet, it’s really due to her East Coast roots where she was brought up to only speak when she had something intelligent, funny, or constructive to say.

Faith 'Addicted to To-Do Lists' Feingold is a Project Manager at YMC. She brings to the table a love of entertaining, an addiction to ‘to-do’ lists, and an addiction to online shopping wherein she loads up her virtual baskets but doesn’t check out. She gets the shopping buzz without the bill. Which is why we love her–we like to hire outside the box thinkers.

Cass ‘Hakuna Matata' Sadek is a Project Manager at YMC. She has a problem-free philosophy that makes working with her magical. Speaking of magical, Cass is also a bona fide Disney Geek and spends her spare time running a vacation home rental business in Florida. This multi-tasking mom can whip up briefs in a flash while keeping her team informed and up-to-date on skype. And we think she does it all wearing Mickey ears.


Adina “The Wordsmith” Moss is our Copy Editor who reads every single article before it’s published and polishes the words to make it perfect, all while taking care of her kids at home. She is also an emotional eater and compulsive terrible-TV-show watcher who comes up with her best ideas in the shower. Just don’t ask her to put her cereal in the bowl before the milk because that won’t end well.

Candace "The Hugger" Derickx wants us all to be one big happy family which is why she’s perfect for the position of #YMCCommunity Manager. When Candace isn’t busy sharing your blogs with the world, she’s a mom, wife, friend, and an amazing cook who also samples every single one of her drink recipes because she wouldn’t want you to drink something that doesn’t taste good. She’s a team player like that. When you meet Candace, be prepared to smile because she has a way of bringing out the best in all of us.

Susie ‘The Prize Queen’ Moshenberg is our Prizing Coordinator. We give out hundreds and hundreds of prizes each year and Susie is the one who keeps it all organized. If you've ever won a prize, Susie is the awesome woman who's contacted you. So if you see susie@yummymummyclub.ca in your inbox, open that email immediately!  She loves to give good news.

Julie ‘Buzzing’ Green is one of our mind-blowing staff writers. We hired her after she was a runner-up in our Voices of Motherhood contest. You don’t see her name on them, but Julie writes all of our Mummy Buzz articles – three a day, every day.  Hiring her was a no-brainer--her talent speaks for itself. Julie also writes the blog: The Other Side of the Coin

Ann ‘Money Bags’ Loo is the woman who makes sure everyone gets paid. She’s not really the one with the money but she is the meticulously detailed person who makes sure the proper people get it.


And see our amazing group of bloggers, experts and foodies...