YummyMummyClub.ca is an awarding lifestyle website for women with children looking for relevant, entertaining, informative, provocative and compelling content.
YMC was created by celebrity Yummy Mummy Erica Ehm in 2007 as a playful place for moms to celebrate and commiserate the realities of modern motherhood, while trying to balance life as more than someone's exhausted mom.
As the site grew, so did her team of talented working moms whose creativity, stamina, ability to multi-task and create order out of chaos make YummyMummyClub.ca as groovy as it is.
Here's the team that makes it happen...
Erica ‘Addicted To The Net’ Ehm is the Owner/Publisher of YMC. After giving birth to her son, she wasn’t busy enough so she created YMC as a playful place for women to celebrate and commiserate the realities of modern motherhood. It’s now grown into a community of like-minded women who spill their stories, secrets and opinions and connect with other moms.
Jen ‘The Control Freak’ Charron is our Managing Director who keeps us organized while building our business. She's a whiz at creating systems and controlling the chaos but she's also fun and can out-dance us all when she’s not busy running the business side of YMC.
Maija “Hits-The-Ground-Running” Craig goes full force in everything she does. You may know her as "Canned Soup Mom" but behind the scenes at YMC she’s in charge of Business Development and Client Services and is the first person that clients connect with when they want to work with YMC. When she’s not working or cooking up budget-friendly meals in the kitchen, you’ll find her shuttling her three kids to various activities, and working on her goal of traveling to every province and territory in Canada.
Sharon ‘The Voice’ DeVellis joined our dream team after winning Canada's Yummiest Mummy competition and has worked at YMC since the beginning. She is now the Senior Writer and Writer Community Manager, maintaining the voice of the website while helping our 50+ writers come up with great content for you.
Alyssa is our Editorial Director who is bringing YMC to a whole new level. She has more than 10 years’ online editorial experience and is an award-winning travel writer. When she’s not behind her desk working on amazing ideas for YMC, you’ll find her in far-flung spots like the Peruvian Amazon and hiking the sand dunes of Namibia.
Jeni ‘Take Charge’ Marinucci is the YMC Web Editor. She edits and curates every single piece of content on YMC to showcase the fabulous tapestry of stories you read, while writing her own stories on "The Panic Button Years." She is mom to a school-age son who wants all her attention, and a teenage daughter who wants anything but. She has a guilty conscience, a love for humour, and a questionable home-haircut. After her children were old enough to make their own sandwiches, she returned to University to complete her B.A. in English Literature—a designation which has provided her with an extensive library and crushing student loans.
Karen ‘A Picture’s Worth A 1000 Words’ Elliott is our imagery goddess but her actual title is Web Strategist and Technical Support. Karen has everything to do with keeping the technology of YMC up-to-date and creating images that capture the essence of every story you see on YMC.
Gwen ‘If You Build It They Will Come’ Leron is our brilliant Sponsored Content Production Manager. She brings to the table an eye for detail and a brain filled with creativity balanced out with a splash of humour and a love of Netflix. If you’re here reading it, chances are Gwen built it or managed it.
Jenn 'Organizer Extraordinaire' Howe is the Program Performance Manager at YMC. That means she’s in charge of ensuring our sponsored programs perform well and when a program is over, she creates an amazing report for the client. While most people think she's somewhat quiet, it’s really due to her East Coast roots where she was brought up to only speak when she had something intelligent, funny, or constructive to say.
Faith 'Addicted to To-Do Lists' Feingold is an Account Manager at YMC. She brings to the table a love of entertaining, an addiction to ‘to-do’ lists, and an addiction to online shopping wherein she loads up her virtual baskets but doesn’t check out. She gets the shopping buzz without the bill. Which is why we love her—we like to hire outside the box thinkers.
Cass ‘Hakuna Matata' Sadek is an Account Manager at YMC. She has a problem-free philosophy that makes working with her magical. Speaking of magical, Cass is also a bona fide Disney Geek and spends her spare time running a vacation home rental business in Florida. This multi-tasking mom can whip up briefs in a flash while keeping her team informed and up-to-date on Skype. And we think she does it all wearing Mickey ears.
Candace "The Hugger" Derickx wants us all to be one big happy family which is why she’s perfect for the position of Social Media Manager. When Candace isn’t busy sharing #YMCCommunity blogs with the world, she’s managing the social media side of sponsored programs. When you meet Candace, be prepared to smile because she has a way of bringing out the best in all of us.
Paula ‘A Picture If Worth A Thousand Words’ Coop McCrory is in charge of the YMC Pinterest page and Instagram account. Paul’s foray into social media began as a hobby and in under two years she has established herself as a major influencer in the world of social media. Thanks to her dad’s work, Paula travelled more in the first 12 years of her life than many of us do in a lifetime. Luckily for us she can run our Pinterest and Instagram accounts from anywhere her heart desires...so long as there’s Wifi access.
Susie ‘The Prize Queen’ Moshenberg is our Prizing Coordinator. We give out hundreds and hundreds of prizes each year and Susie is the one who keeps it all organized. If you've ever won a prize, Susie is the awesome woman who's contacted you. So if you see email@example.com in your inbox, open that email immediately! She loves to give good news.
Julie ‘Buzzing’ Green is one of our mind-blowing staff writers. We hired her after she was a runner-up in our Voices of Motherhood contest. You don’t see her name on them, but Julie writes all of our Mummy Buzz articles – three a day, every day. Hiring her was a no-brainer—her talent speaks for itself. Julie also writes the blog: The Other Side of the Coin