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Here are the Results from our Latest Members Survey...
When you need information, you go to the experts and that's what we did.
Last month we sent out a survey to our members to find out who they are and what they want.
Hundreds of mummies participated. You answered questions on everything from what's hot to what's not, who you read, what you read and what you want to see more of and even if you have time in your busy, multi-tasking lives to be a product reviewer.
The results are in and here are some yummy tidbits we gathered from the responses...
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Our Yummy Mummy Club members vary in age and come from all walks of life but one thing they have in common is they're busy multi-tasking women trying to find a way balance it all.
98% of our members are female
77% of our members are between the ages 25 - 44
76% of our members have between 1 and 3 children
Jo-Anne of Stouffville, Ontario summed it up when she said "In today's world, moms wear many different hats. Whether we stay at home or work outside the home, we are teachers, coaches, nurses, cleaners, chefs, advocates, protectors, and motivational speakers! All this before breakfast is even over!"![]()
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We wanted to find out why women visit YummyMummyClub.ca, what they get from it and what keeps them coming back. Here's what they had to say... |
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Nin A. in Toronto, ON |
Debbie K. in Halifax, NS |
Elizabeth H. in Palgrave, ON |
Roshine in Burnaby BC Jennifer in Dollard-des-Ormeaux, QB |
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When asked if they have ever tried, bought or read something they heard about at the Yummy Mummy Club, 30% of our members responded with an enthusiastic yes! And an overwhelming 91% of our members said they would become product testers for us in the future.
I've read several of the book recommendations and tried several of the product recommendations from the newsletters. Too many to name.
Angela in Kitchener
I have read a few books and tried a few recipes...and mainly taken some super-great info and incorporated it into my already great life!!!
Anastasia in Brampton
Here's a taste of some products moms discovered through YummyMummyClub.ca:
...Babylegs, I joined Art Strollers, Hair bands for my daughter, the Belly Bandit, Sweetpeace MP3 Player, Wii Fit, Baby Carrier, 3D Ultrasound, Moxie wear, Pucker Up Lemonade, Nintendo DS, Carolans Irish Cream Liqueur at Christmas, Pangea Organics Soap, and many more...
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You Shared Your Opinion and We Listened
We wanted to know what topics we should feature more in our articles and you told us. Fitness, Parenting Tips, Life with Teenagers and Food was top of the list for our readers. You asked and we'll do something about it, as soon as our kids finish their homework, we make their lunches and do some yoga.
Stay tuned for some upcoming additions to the YummyMummyClub.ca coming in the next few weeks that will make our site even yummier*.
*BTW, for those of you who commented that we overuse the term "yummy" way too much, we apologize. If you can think of a more playful word that rhymes with mummy, we'd be happy to use it.
Sign up for cool contests, groovy giveaways, playful surveys, and sexy tips to survive the multi-tasking life of a Yummy Mummy. No strings attached! Click to Join.